aaamusic | On 29, Oct 2019

Music promotion has always been a core part of the music industry – after all, why make music if no one listens to it?

The internet has changed the face of the industry, making it much easier to put your stuff out there. However, this has also increased the amount of competition you have to deal with. 

Fortunately, this article will go over some of the best ways to promote your music online. Read on to see some of the best platforms and tactics you should adopt. 

Streaming is One of the Best Ways to Promote Your Music

People don’t buy their music anymore – they stream it with a subscription through services like Apple Music or Spotify. In fact, streaming makes up 80 percent of the music industry’s entire revenue. This means that if you want to get noticed, you need to be on a streaming service, and preferably all of them. 

Being on streaming services greatly increases the chance of people finding your songs. Being placed in a popular playlist can cause a single of yours to explode, and can build your audience practically overnight. Your song will also be crawled by their recommendation algorithms, which means your music may end up in individualized playlists (like Spotify’s Discovery Weekly and Release Radar playlists). 

Develop a Social Media Presence

Social media is the best way to connect with your fans directly. Uploading jam sessions to Twitter, Facebook, and Instagram is the best way to get your fans to share your content – and makes them more likely to buy tickets to your shows. Facebook, in particular, is a platform you can’t afford to not leverage, as you can set up events and sell tickets directly from your event pages.

You should also look into platforms specifically designed to promote music. Bandcamp, for example, lets you host your music right on the platform, and facilitates album and merch sales as well. If you don’t have the money to develop a professional website and sell your merch yourself, Bandcamp is probably your best bet while you build your fanbase. 

Hire Third-Party Marketers

Let’s face it – you’re a musician, not a marketer. While you may be able to learn how to promote yourself with enough time, it may make more sense to get a professional to help you out if you have the resources. Hiring a marketer with specific experience in the online music industry can help give you a leg up over the competition. 

For example, you can buy a package from SC SuperFans to get a boost in your play and like count on Soundcloud, one of the largest music streaming services. Gaining just a bit of momentum can put your song into playlists and mixes which give you the exposure you need. 

Success Won’t Happen Overnight

The above list of ways to promote your music is far from exhaustive, but it is a great place to start. By getting your songs on streaming platforms, developing a social media presence, and getting a marketer to build momentum for you, you can quickly develop a dedicated fanbase. However, don’t expect overnight success – you’ll have to keep at it for a while to see tangible results. 

For more information about writing and promoting your music, check out the News section of our site!