Introducing… SHIROCK
aaamusic | On 12, Aug 2012
Produced by Jay Ruston, (The Donnas, Everclear, Matisyahu, and Cold War Kids), Everything Burns may sound grand and expansive, but underneath the soaring arrangements and sweeping melodies is a singer/songwriter album at heart with lyrics that are touchingly personal and socially pointed with a spiritual core.
Everything Burns, featuring 12 songs, is due to be released digitally in February 2013 via The Movement Group / Sony / RED / CEN. September 2012 will see the band’s debut UK single “New Solution” released, accompanied by their first UK tour. The band have already had many a success over in the US. SHIROCK’s first music video for “New Solution” was picked up by MTV, Fuse, VH1, Cool TV, etc. This was swiftly followed by their second music video for the single “Still Young.” Released exclusively to MTV, the video was then picked up by every major video outlet, including a worldwide ‘in store’ premiere in American Eagle Outfitters stores. This coincided with Pap modeling for the American Eagle 2011 Fall/Winter campaign. This modeling venture included placements in stores, online, print, billboards, and in Times Square, New York City. Towards the end of 2011, this opportunity led to Chuck and Pap beginning to work with various modeling agencies, further pursuing their marriage of fashion and music. You can watch the video for “New Solution” on SHIROCK’s YouTube channel now.
Chuck met Pap toward the end of high school in 1999. Born in Lancaster, Pennsylvania, Pap grew up in a very musical family, and started playing classical piano at age 5. They soon discovered they shared many of the same passions and experiences, including their love of music, a broad worldview and a desire to have an impact on the people around them. Soon after, the two began to collaborate as their relationship grew. Chuck and Pap also run a Nashville based clothing line, Irock Clothing, which features shirts, jackets, bags, and accessories, rapidly selling out in every boutique that carries the range! As a model for a number of key fashion houses, Pap says “We’ve always been interested in fashion, and really wanted to make clothing that we would want to wear. Designing this collection has been another creative outlet and vehicle for the ideas in our music”. A new range of Irock Clothing is due out later this year. “We are so excited about coming to the UK,” Chuck says – “We feel as though we’ve been building up to something, and we believe this year is it.”
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