aaamusic | On 18, Jul 2012

 

 

DEEZER ANNOUNCES PARTNERSHIP WITH 1-2-3-4 SHOREDITCH FESTIVAL

 

Deezer, one of the world’s premier music streaming services, today announced a partnership with celebrated music festival 1-2-3-4 Shoreditch. Loved by music fans and hipsters alike, 1-2-3-4 Shoreditch showcases the best new future rock and roll acts, as well as established bands and artists. This year’s 1-2-3-4 Shoreditch is held on the 1 September in London’s Shoreditch Park and features underground and established acts including: Iceage, The Duke Spirit, Dirty Beaches, Mark Stewart (The Pop Group), S.C.U.M, Gabriel Bruce, La Femme, Gross Magic, Lets Wrestle, Eagulls, Crocodiles and Citizens! The legendary Buzzcocks will fill this year’s original innovators slot.

 

The partnership will include an embeddable 1-2-3-4 Shoreditch Deezer player, which will offer 1-2-3-4 Shoreditch web-users the opportunity to listen to 1-2-3-4 Shoreditch recommended artists through the festival’s website the1234shoreditch.com. Deezer embeddable players play music instantly, directly from the page with no need to open a separate tab or requiring the user to download any software. They can be used in all 88 Deezer markets, where the music is available in Deezer’s catalogue.

 

The partnership will also include a free to listen to the 1-2-3-4 Shoreditch radio channel available on Deezer and the 1-2-3-4 Shoreditch website, a 1-2-3-4 Shoreditch dedicated page on Deezer.com as well as onsite and online visibility for the Deezer brand,including headline sponsorship of the festival. The Deezer player also invites readers to access a 15-day free Deezer trial when using the Deezer player for the first time. The partnership will also allow Deezer subscribers to buy tickets to the festival at discounted price.  View 1-2-3-4 Shoreditch’s festival page on Deezer here and 1-2-3-4 Shoreditch’s radio channel on Deezer here.

 

Sean McLusky 1-2-3-4 Shoreditch founder, said “The 1-2-3-4 Shoreditch festival manifesto is to always present the best new bands from the Underground, but we also always feature original innovators, bands that have had a lasting impact on new music, whose work resonates today, artists that are still relevant and who continue to influence new musicians. That’s why Deezer is such a great partner – they understand the value of music in its past, present and future forms.”

 

Mark Foster, Managing Director of Deezer UK and Ireland, said: “1-2-3-4 Shoreditch is a fantastic festival and is incredibly well programed with new artists and bands. We are delighted to partner with them as we have both the same ambition: help people discover new and exciting acts. We plan to work closely together, bringing Deezer’s subscribers great new acts like Iceage, Dirty Beaches and Gross Magic through a new 1-2-3-4 Shoreditch sponsored playlists and radio channel”.

 

Twitter:         http://twitter.com/deezeruk

Facebook:   http://www.facebook.com/deezer

About Deezer

Deezer is a market leader in music streaming worldwide with 23 million users across 88 territories, 1.5 million Deezer subscribers, more than 800,000 Facebook fans and 400,000 Twitter followers. Deezer’s users can enjoy discovering new music every day as well as unlimited streaming and downloads of a catalogue of 18 million tracks. Deezer’s music services do not rely on software downloads and are available on PC/Mac, all smartphones andmany connected devices. In September 2011, Deezer announced a partnership with Facebook, an important international step that allowed Deezer to integrate its services into the world’s largest social network. On December 8th 2011, Deezer began its worldwide roll-out except in Japan and the US.

 

About 1234

In the summer of 2007 Sean McLusky created the 1-2-3-4 SHOREDITCH a one-day music festival in Shoreditch Park London attended by 13,000 people. This music event was the first of its kind held in the area and embodied the attitude and culture that has built up in the district over recent years. 1-2-3-4 showcased the area’s musical triumphs and innovation, featuring emerging new acts and musical movements alongside groundbreaking artists that have cut their teeth in East London.