aaamusic | On 06, Oct 2011

PRIMAVERA SOUND SETS UP A NEW FESTIVAL IN PORTO

The music promoter Primavera Sound is taking another stride in its development and is presenting Optimus Primavera Sound, the Portuguese edition of its outdoor festival San Miguel Primavera Sound, which has been taking place in Barcelona since 2001.

Porto is the place that has been chosen to hold this new festival of which the first edition will take place from 7th until 10th June next year, one week after its Barcelona counterpart. This Portuguese city has all the qualities ideally associated with the “Primavera Sound” brand name, as it shares certain characteristics: like the fact that they are by the sea and have a pleasant climate, their size, their enterprising character and the services that they offer.

The event has the sponsorship of the mobile operator Optimus and the official backing of the Town Hall of Porto, who has given full support to the “Primavera Sound” brand name with the objective of enriching the already dynamic cultural life of the city.

Optimus Primavera Sound will have a line up consisting of a wide selection of international artists, as well as numerous artists from the Portuguese music scene. The artistic content will follow the same guidelines as the Barcelona event, that stands out for its stylistic variety, backing newcomer bands and musicians from the local scene, together with artists of long standing careers, and artists who have played a key inspirational role in the creation of contemporary music.

On the first and last days of the event, the 7th and 10th June, Optimus Primavera Sound will put on several concerts in different locations around the city centre. These activities, which go by the name of “Primavera na Cidade” already exist as part of San Miguel Primavera Sound in Barcelona, their aim being to bring music closer to all publics and to move the “Primavera Sound” spirit into the centre of the city.

The programme will be distributed between 4 different stages. The main stage will be called Optimus and another one of them will be for more electronic sounds, Djs as well as live acts, balancing between experimental and dance music.

The British promoter All Tomorrow‘s Parties (ATP), who has been running a stage at San Miguel Primavera Sound for several years, will commission another stage. ATP are known worldwide for being the originators of the festivals of the same name, that have been taking place since the beginning of the last decade in The United Kingdom, The USA and Australia.

The site will be ready to welcome a crowd of up to 30,000 people per day, with a view to increasing this capacity in the future, as the organisers have every intention to make this event the first of many. With the aim of making getting to the park easy and as a complement to the public transport service, the site will have a car park for 10,000 vehicles.

The Portuguese edition of the festival aspires to become an unmissable event in the panorama of Southern Europe festivals; with the support of a city that has excellent transport links to the rest of the continent and has all the facilities necessary to undertake an event of this type. Its implantation on the Portuguese musical scene aims to contribute to project its international image as a cultural centre and to give a new impetus to the city as an international tourist destination.

Tickets and sales points

The full festival ticket for Optimus Primavera Sound 2012 costs 65€ (+booking fee), until the first 1000 tickets have been sold.
The sales points are Ticketline, Ticketmaster, Seetickets, Paypal and in Optimus shops (more information about the sales points at www.optimusprimaverasound.com).