aaamusic | On 12, Sep 2011

 

HP and Last.fm recently announced a partnership, celebrating the Beats audio technology that comes with HP Premium PC, laptop and tablet devices through a series of live music events and artist interviews, curated by Last.fm.

The partnership has already seen secret pop-up acoustic sessions from Sheffield duo Slow Club in Soho Square, and London based quartet The Boxer Rebellion on Carnaby Street – both were hosted by the Black Cab Sessions.

Last month Barclaycard Mercury Music Prize nominee, Ghostpoet (aka Obaro Ejimiwe) performed a session for Last.fm and HP at The Big Chill Bar on Brick Lane. If you weren’t able to make it down, you can now watch it on Lastfm’s YouTube channel.

Alongside the live music activations, HP is giving its Facebook community access to exclusive content captured by Last.fm at some of the summer’s most popular music events. With access to some of the most hyped musicians of the moment, Last.fm and HP will interview these artists around the Power of Sound in their lives and will also be taking questions from the HP Facebook community to discover the influences behind their music and what drives their passion to write and perform.

Interviews with bands at festivals such as Sonisphere, Summer Sundae and Liverpool Sound City can be viewed now on Last.fm’s YouTube channel.

Following an exciting summer of music, the partnership culminates with a large-scale live music event hosted in London – more details to follow.

For the latest information on the pop-up sessions, exclusive content and artist interviews follow HP on Twitter and Facebook.