aaamusic | On 20, Jul 2011

Rufus’ Memolane is the scrapbook that writes itself, automatically capturing his social media streams, including Facebook, Twitter, Youtube, LastFM, MySpace into one simple to navigate timeline, making it easy for his devoted fans to see, search and share all the great memories throughout Rufus career.

Fans can actively contribute to the House of Rufus story by adding their own memories from photos and ticket-stubs, to YouTube videos, Last.fm scrobbles and social media updates to become part of the persistent collective memory of Rufus’ career.

Belle Crocker,  Senior Digital Manager at Universal Music UK’s UMSM division said: “We wanted to create an interactive snap-shot of Rufus’ entire career which traced the events that led from his very first demo tapes right up to his upcoming shows at the Royal Opera House. With its dynamic social and user generated content features Memolane gave us the perfect platform with which to do this.”

Eric Lagier, co-founder and CEO of Memolane said “We’re very excited to have helped Universal Music realise their ambition of creating an interactive timeline of Rufus Wainwright’s career. Working with Rufus and Universal  marks a new venture for Memolane and demonstrates the great potential for helping public figures to tell their own story with contributions from their community.”

One of the most talented songwriters and consummate performers of his generation, Rufus Wainwright is a true global sensation. Rufus’ lush, theatrical pop leans heavily on the traditions of cabaret and, more recently, opera. Appropriately, he is about to embark on a five-night residency at the Royal Opera house in London. He will be the first solo artist to take up residency at the Opera House.

House of Rufus, a 19 CD box set of his complete works to date plus extensive bonus material, is scheduled for release by Universal Music on 18th July and can be pre-ordered heHYPERLINK “http://zaphod.uk.vvhp.net/v-v/110704170502″rHYPERLINK “http://zaphod.uk.vvhp.net/v-v/110704170502″e.

House of Rufus, Five Nights of Velvet, GHYPERLINK “http://www.roh.org.uk/whatson/production.aspx?pid=16001″lHYPERLINK “http://www.roh.org.uk/whatson/production.aspx?pid=16001″amour and Guilt runs from Monday 18^th – Saturday 23^rd July at the Royal Opera House in Covent Garden, London.

About Memolane:

Memolane gathers all those moments that tell your story in one place, so you can rediscover, relive and share memories with the people who matter most. From Facebook to Flickr, and YouTube to Twitter, only Memolane chronicles the course of your life from the past to the future so you can see, search and share your story.

Memolane is a venture-backed company funded by August Capital and Atomico Ventures. Memolane is headquartered in San Francisco.