aaamusic | On 14, Jul 2011

Latitude goes even greener

 

Everything has been said about Latitude, a festival that in only 5 years established itself as one of the most variegated and attractive in Uk. Everything has been said about the mesmerizing line-up that will see on stage bands such as The National, Paolo Nutini, Suede, without mentioning icons such as Seasick Steve and Echo & The Bunnymen.

One of the most important features of this festival, something that the media seem to forget, is the attention to the environment.

 

Not only reusable cups, a good habit that Latitude has adopted since 2007, but also Green Messengers that will help the public in separating rubbish, and the chance of getting a VIP upgrade for anyone travelling on goCarShare, a car sharing website built around a Facebook community.

 

In other words, Latitude offers an incentive to anyone sensible enough to understand that travelling in full cars is not only sustainable but also clever. In fact, a passenger travelling with other three people by car produces less C02 than anyone travelling by train. For this purpose anyone using goCarShare will be entered into a chance to be upgraded to VIP camping, the VIP bar and cafe, showers and toilets.

This and many other initiatives will sensitise public awareness of sustainability, like the Going Green Competition, where the greenest participants will have the chance to go back home with brand new musical instruments. Because going green is clever.

 

Author: Lorenzo Coretti