aaamusic | On 21, May 2011

CULTS

Brand new video directed “Abducted”

“Enthralling…echoes the more innocent thrills of 60’s girl groups, albeit muddied by Aphex Twin-like ambience, hip hop loops and shoegaze guitar” – Mojo

“Lynchian doo-wop elegance…it’s that tangible, vulnerable vitality that raises this NYC film student duo above lesser washed-out romantics” – NME

“Haunting lo-fi romance…slowly but surely turning the frostiest heart into a doe-eyed devotee” – The Fly

“Really quite special” – Wonderland

Over the past few months, the buzz around Cults has crescendoed to a fever pitch, with the duo of Brian Oblivion and Madeline Follin being one of the most watched at SXSW, the likes of Vogue, New York Times and Spin (among others) declaring them one of the bands of the summer, and their debut, self-titled LP – released on May 30 on In The Name Of/ Columbia – becoming one of the most hotly anticipated releases of the year thus far.

Following on from the fragile, waltzing romance of album taster “You Know What I Mean” comes the storming, urgent pop of new single “Abducted”, a gloriously compact song which packs a considerable wallop in under three minutes. It’s a track which builds beautifully and unexpectedly from a hushed intro to an absolute belter of a chorus, with Madeline singing, “He tore me apart ‘cause I really loved him/ Took it all away and left me to bleed out, bleed out”, expertly meshing a sinister undertow of dark, twisted love with bright, instantly infectious melodies in a way that only Cults know how to do. It’s yet another tantalising teaser from the Cults album and just another reason why they will undoubtedly justify all the hype.

Cults – Abducted by cultscultscults

UPCOMING LIVE DATES:

MAY

12 – NME Showcase @ Horatios, The Great Escape, Brighton
17 – Jericho Tavern, Oxford
24 – Scala, London
28 – Dot to Dot Festival, Bristol
29 – Dot to Dot Festival, Nottingham
30 – Dot to Dot Festival, Manchester