aaamusic | On 16, May 2011

Jamie King ft Sway:
This Is The Life
(Love Music Records)
Release Date: 12/06/11

Sway is one of UK hip hop’s brightest stars. A talented lyricist and producer, he’s worked with some of the biggest names in scenes as diverse as rock, dance, R&B and, of course, hip hop on both sides of the Atlantic. Past collaborations include DJ Yoda’s ‘Chatterbox’ (2006), remixes of indie king Ian Brown’s ‘Illegal Attack’ (2007) and Jay-Z’s ‘Run This Town’ (2009), plus the Stanton Warriors’ ‘Get ‘Em High’ (2008).

Now, he’s turned his talents to ‘This Is The Life’, a party-starting raphouse anthem that taps into a sound currently taking the charts by storm. Showcasing his quick-witted wordplay and matchless flow with an ode to the night, the epic rave-inflected synths and house beat make this a surefire dancefloor smash.

Lining-up alongside Sway are three of the UK’s hottest new talents; dance producer Sun Man, singer/songwriter Jamie King and jazz instrumentalist Joplin Sibtain. The musical chemistry between these three is electric, producing an addictively euphoric track with an anthemic chorus, which is perfectly punctuated by Sway’s tight lyrical flow. Sun Man’s polished production adds the final gloss.