aaamusic | On 10, Mar 2011

Northern Ireland has produced an extraordinary amount of internationally renowned artists across the years:Van Morrison’s reputation as a songwriter and performer is second to none.David Holmes continues to produce and compose some of Hollywood’s most captivating movie soundtracks. The Undertones released some of the most infectious punk pop records of all time.Snow Patrol have proved to be one of the 21st Century’s hottest international acts.Now 2 Door Cinema Club are following closely on their heels.We celebrate this wonderful heritage and work with those who will follow in their footsteps –the new musicians, writers, performers and music entrepreneurs who will capture the world’s imagination.About MMXINIThis double album has been compiled to highlight the extraordinary creativity, confidence and individuality of the current crop of music makers from Northern Ireland. The White AlbumThe White album showcases bands and artists who above all are master songwriters – mostly genre defying but displaying pop craft and lyrical sharpness, often with ‘more than a nod’ to folk and roots influences.It should come as no surprise that many of the artists have had previous recordings and compositions synchronised in international film, television and advertisements – and we would anticipate multi media placements for many of the tracks on this album.The Black AlbumThe first half of the Black album showcases the dynamic new ‘indie’ and ‘pop’ acts coming out of Northern Ireland of late – some already with strong fanbases and media profiles and some extraordinary new talent just stepping confidently into the limelight.The second half of the Black album is of a harder edge and not for the faint hearted! –showcasing the strength of Northern Ireland’s hard and post rock – all currently lighting up rock stages and rock stations across Ireland, UK and beyond!

MMXINI is the collective brand for the Northern Ireland Music and Interactive delegation

attending the worlds leading music industry event – SXSW 2011 in Austin Texas.

16 NI music companies

20 NI Interactive companies

2 GREAT SHOWCASE EVENTS!

Our music companies include – artist managers, publishers, studios, promoters and labels

including Smalltown America – celebrating their 10th Anniversary.

Our interactive delegation includes Ecliptic Labs, Learning Pool, Planzai, University of Ulster

and Queens University Belfast.

2 GREAT SHOWCASE EVENTS! – at the British Music Embassy at Latitude 30.

MMXINI  – Monday March 14th – 7.30pm – 12.00

Belfast Rocks – Thursday 17th March 2.00pm – 5.00

Featuring live music from:

Rams Pocket Radio (Belfast) – about to scare the **** out of every other piano based band on

the planet’ – Tom Robinson, BBC 6 Music

The Lost Brothers (Omagh, Tyrone) – Perfect harmonies –  praised by many including Richard

Hawley, M Ward,  NME.

LaFaro (Belfast) – A wrecking ball of a band –  music as it should be-  ‘We hark back to time

when rock music was still fun’

Matrimony (Charlotte, North Carolina/Belfast), – One the hippest of the new folk breed  – a

transatlantic treat!

Skip Moses (Belfast) Lafaro lead singer Jonny Black’s ‘ up country’ alter ego!

The Northern Ireland music and interactive delegation is supported by:

Invest Northern Ireland, the Dept of Culture Arts and Leisure, the Arts Council of Northern

Ireland, Belfast City Council, the Fast Forward Programme, Digital Circle and Digital Derry.