aaamusic | On 28, Feb 2011

Friends Electric is a band spawned not by a scene, but a burning desire to make people dance. You can hear it in the pop hooks at the heart of their songs and feel it in the slinky rhythms and euphoric beats that have been filling dancefloors in their native Wales for the past two years.

Based in the former mining town of Neath – or about as far from the hip clubs of London as it’s possible to get without crossing water – Friends Electric are a quartet in their early 20s who formed their first ba nd aged fourteen. Sneaking in to a Soulwax show a few years ago persuaded them to swap their guitars for synths, move together in to a terraced house and do jobs as diverse as delivering pizzas and engineering Abba Mania to fund the purchase of enough equipment to fill their front room.

Friends Electric’s infectious electronic-pop persuaded Frankmusik to snap them up for support and Noisettes to hire them for their first remix. Since then, the band has risen through the ranks with remixes for Kylie, Kelis and Ellie Goulding, who personally picked them to rework last year’s Top 20 hit The Writer.

Now Friends Electric are set to cross over with their own songs. Following Radio 1-supported singles Wall Of Arms and Golden Blood comes Something You Should Know.
A soaring mix of propulsive beats, soulful synths and hypnotic vocals, Something You Should Know is a dancefloor gem that lodges instantly in your head, while putting down roots in your heart.

“These guys are incredible” – God Is In The TV
“Pure pop sugar” – RCRDLBL

“I was dancing to EVERY SONG” – Life On The Horizon

LIVE DATES:
02 APR   Sala Razzmatazz, Barcelona
08 APR   Seen @ Kong, Darlington