aaamusic | On 27, Feb 2011

The Magic Loungeabout has just announced its first wave of guests playing at this summer’s affair, set in the stunning landscape of Broughton Hall. And we’re incredibly proud to be offering some genre-defining names at the intimate confines of our weekend of summer fun where the emphasis is on kicking back from the normalities of life and indulging in sensorial pleasures. Retaining the festival’s original electronic roots sees Saturday take the lead with some of the finest pop exponents around; Sunday follows a more acoustic route, bristling with some of the UK’s finest talent. The Magic Loungeabout will be programmed so you don’t miss a moment of your favourite acts over the whole weekend too.

Saturday’s headliners come with revered pedigree. Some say without The Human League there would be no Depeche mode or even global superstars like Madonna and Lady Gaga. Their hotly anticipated new album, Credo, drops in March on the seminal Wall of Sound label, and we can’t wait to see them take centre stage at The Magic Loungeabout. New Young Pony Club cover funk and electronic pop, which is part Siouxsie Sioux, part LCD Soundsystem.  Their first album was nominated for a Mercury Prize and their second has seen equal praise. The Telegraph said it was a cracking comeback and the NME said it was difficult to imagine a better pop album in 2010. Young electro-pop pioneers Fenech Soler add further weight to our sensational Saturday, alongside new sonic starlet Florrie, who is not only the face of Nina Ricci, but in house drummer for successful pop production Xenomania. She is a real talent and we predict big things.

After Saturday’s anthem-led revelry, Sunday ushers to the main stage a true folk-pop legend: Badly Drawn Boy. With seven albums under his belt  – including the Mercury winning The Hour of the Bewilderbeast – he has racked up almost 15 years in the business, cultivating a unique take on music; an inspiring, alternative and beatific genius, BDB is a fitting headliner for Sunday. Henry Johnson a British singer-songwriter from Kent who is currently being filmed for a landmark documentary for Channel 4 about struggles of an artist in the UK. He’s being followed for the next 8 months capturing the progression in his life, overcoming the difficulties of being a young songwriter/musician in Britain. More Sunday names will be confirmed shortly.

For those with an eye on late night partying, we have got that covered too. Our first two guest DJs are Graeme Park and Clint Boon, both legends in the UK’s clubs and airwaves. Four more DJ’s will be confirmed shortly.

A Refined Unwind at The Magic Loungeabout

All camping this year is themed so you are amongst like-minded people, but a big part of the festival’s ethos is to offering a little refinement. Where else can you be indulged by a concierge service and VIP day tent packages with waiter service too? In addition there will be pop up restaurants, documentaries and classic films in the HD cinema along with a grown up games area, video projections, massage and spa area, walk-about art and plenty of kids’ entertainment. There will also be a food village offering an assortment of fine food – including everything from oysters to homemade steak and ale pies – don’t forget the cocktail bar with professional mixologists too.

So leave normality and inhibitions behind and join us for a refined unwind in the country. See you in July.

*** Keep checking: www.themagicloungeabout.net for more info ***