Day V Lately Announces Pulse and Thunder and Remakes JR Hartley’s Famous Yell Ad
aaamusic | On 22, Feb 2011
One of the most iconic British adverts of all time, Yellow Pages classic Fly Fishing starring J.R. Hartley has been remade for 2011, with a new leading man, a new search for a lost classic and a new way to search. The 2011 remake follows a more modern theme, with a new character – a former DJ – embarking on the hunt for his lost 1992 dance record, using the new iPhone Yell application.
Already riding high in the iTunes Dance Chart and backed by its own trance remix, ‘Pulse and Thunder’ by unknown producer Day V Lately is in the vein of house classics by Ce Ce Rogers, Phuture or Crystal Waters.
‘Pulse and Thunder’ imposes a joyful sense of nostalgia on those who remember the 90s rave scene, looking set to spill over from its massive ad campaign onto the iPods of a reminiscent nation.
You can watch the ad here:
