aaamusic | On 11, Jan 2011

Gang of Four have unveiled the video for ‘You’ll Never Pay For The Farm’, one of the stand-out tracks from their forthcoming new album ‘Content’, which is released on the 24th January via Gronland Records.

Alongside this video the band have also made the track available to download for free here:

The band have also announced their first London show of 2011. They will be playing London’s Heaven on the 2nd February. Tickets can be bought now from the following link: http://www.artistticket.com/link/?s=Gang+of+Four

Entitled ‘Content’ – the band’s first album of new songs for sixteen years – this brand new Gang of Four record sees founding members Jon King and Andy Gill continue to deliver intelligent and liberating music that is both provocative and thrilling. New tracks include ‘Who Am I?’ ‘You Don’t Have To Be Mad’, ‘I Can’t Forget Your Lonely Face’ and ‘I Party All The Time’ and they reveal Gang Of Four to be just as challenging and unconventional now as they were in 1978.

“What we’re trying to do is keep it totally stripped down, where everyone in the band makes an equally intense contribution,” says King whilst Gill says: “When Jon and I talked about the album we were making, we looked back at some of the other records we had made and thought about how the visual context we created for the music was integral to each project. Bands usually hand over the artwork, the ‘packaging’, to other people but for us, it’s an intrinsic part of what we’re communicating. The record is called Content, in recognition of the way every creative form has been reduced to just that: content, the obligatory filling for the advertising sandwich. So we decided to make a box with contents, or rather a metal can. It reminded us a little of Manzoni’s canning of his own excrement [Artist’s Shit 1961].”

The album will be available in a standard CD release and on vinyl. It will also be available in a limited edition Ultimate Content Can which contains six booklets, the first containing the new album on CD, the second featuring an art piece Jon and Andy have created to depict the last 40 years of world history (composed of a series of twenty drawings and montages), and subsequently a book of lyrics, a book of Rotoscoped photographs of the band’s emotions, a book containing sachets of Jon and Andys’ blood and a scratch and sniff booklet which reflects the key areas of human activity.