aaamusic | On 22, Nov 2010

Pledge Music the direct to fan platform is once again partnering with Funeral for a Friend to offer followers of the acclaimed Welsh rock band the chance to be part of the release of their brand new album release alongside a range of amazing fan offers including access to the band, exclusive merchandise and live shows.

Funeral for a Friend undertook a highly successful campaign with Pledge Music earlier this year to support the release of their Young & Defenceless EP and were so impressed with the response from their fans that they are partnering with the company again to promote the release of their new, as-yet-untitled  album.

In addition, Funeral for a Friend will be the first artists to take advantage of a recently announced new initiative between PledgeMusic and Myspace, which not only will allow the PledgeMusic widget to be embedded on fans Myspace pages but will also see the band receive high profile homepage exposure on Myspace.

This promotion will also include a Myspace homepage marquee driving users to the Funeral for a Friend PledgeMusic campaign, a high value ROS banner campaign, leaderboard & MPU roadblocks on the Funeral for a Friend profile and those of similar artists, plus extensive social media seeding via the Myspace networks.

Following the Pledge Music campaign ,Funeral for a Friend have signed a deal with the London based Distiller Records label for the physical and digital release of  a new single on February 28^th and the album March 7^th.

The new album will be available to pledgers alongside some truly amazing, exclusive premium incentive offers including:

• Signed and personalized CD’s, posters and album artwork

• An exclusive trip for 2 people to Munich to see the band live including flights, 4* hotel accommodation and lunch or dinner with the band.

• Guaranteed access to any show on the band’s forthcoming November UK tour plus an exclusive soundcheck pass

• Guaranteed access to an intimate London show in December

• A homemade tour photo album documenting the forthcoming European and South American dates signed and personalized by the band

• A chance to see the band play a live, acoustic Ustream set  from rehearsals …………………and much more!

In addition ‘pledgers’ participating in this offer will receive exclusive access to a ‘pledgers only’ updates page atwww.pledgemusic.com where Funeral for a Friend will be posting regular video updates, messages and a few other surprises that won’t be available anywhere else.

The band will also be donating a percentage of profits from this campaign to a number of their favourite charities including PETA, Teenage Cancer Trust and The Rainbow Trust Children’s Charity.

Malcolm Dunbar, Managing Director of Pledge Music said, “Funeral for a Friend have a large and enthusiastic fanbase, which they mobilized to great effect on their previous PledgeMusic campaign earlier this year. It is a measure of how successful that particular campaign was that a band of their stature wants to come back and promote their new album with us.”

Craig Jennings from Raw Power, the band’s management company said, “PledgeMusic has already demonstrated that they offer a highly effective way for bands to work directly with their fans and the huge success of the pledge campaign for the Young & Defenceless EP earlier this year left us in no doubt that they would be a great partner to help us promote the band’s new album.”

The Funeral for a Friend pledge campaign will go live on November 22nd 2010 and interested pledgers should visitwww.pledgemusic.com for more information.