aaamusic | On 12, Aug 2010

Dr. Martens have a bespoke pop-up store and exciting line up at the critically acclaimed Vintage
at Goodwood festival from the 13th – 15th August 2010.
Dubbed ‘The Festival of Our Lives’, Vintage at Goodwood sets out to celebrate British Cool” by
combining the best of contemporary music, fashion, art, design and culture from the 40s, 50s,
60s, 70s and 80s.
Musically, Vintage at Goodwood will feature an inspirational line-up of world renowned DJ’s and
bands from each decade as well as contemporary artists.
Vintage at Goodwood will offer festival enthusiasts much more than music alone.
The Vintage site will host the first ever pop up high street to appear at a festival. Spanning 300m,
the central feature of the event is a prime high street retail area, which will be stumbled upon from
out of the woodlands of the Goodwood Estate and reached by its very own glamorous red carpet.
Festivalgoer’s will be met with a film set style Great British High Street that will form a shopping
hub for festival go-ers over the course of the three-day event.
The sustainable High Street will be home to interactive areas, talks and an incredible range of
shopping experiences, all completely bespoke to the Vintage experience.
Dr. Martens will be hosting a retro style shop, which mixes a blend of the old and new.
The products in-store will include the vintage lines that are still produced in Dr. Martens original
factory in Wollaston, Northamptonshire, accompanied by a host of other brand defining styles.
There will also be a host of special in-store activities ranging from DJ sets to band signing
sessions – for a full set of activity see below:
Friday
4pm – The Beat (Roger & Little Murphy) / Exclusive Merchandise Signing
5.30pm – Don Letts / DJ Set
Saturday
6pm – Noisettes / DM50 Exclusive Vinyl Signing
7pm – Sean Rowley / DJ Set

Each Day between 12-2pm the Dr. Martens store will have an additional in store service hosted
by Rachael Taylor and Barney Trattles from I-Saw (http://www.i-sawcuriosityshop.com) where
consumers will be able to have their DM’s customised or their clothes graffitied for a small fee
which will be donated to charity.

1st April 2010 marked the 50th Anniversary of the Dr. Martens boot. The 1460 boot
was named after 1st April 1960, the day of the first production.
For five decades the famous boot has been worn by the ordinary workers for whom it
was designed but also by rebels and nonconformists of all stripes. It was adopted
first by the skinheads, later by other sub-cultures and was often worn by musicians
for its authentic, working-class appeal.
Dr. Martens and music have therefore been closely associated for 50 years. During
its anniversary year Dr. Martens has enlisted ten contemporary bands and ten film
directors to help celebrate its birthday. On 1st April 2010 Dr. Martens released some
newly recorded music and videos onto the Internet. These tracks were a mix of
contemporary takes on ten cult classics songs. The chosen musicians are a diverse
group of talented artists from across the globe, representing different musical
genres.
The film directors, established or emerging, are known for their originality and
innovation. The result is a collection of music and videos that reflects the broad
range of groups who have adopted and customised Dr. Martens over the last 50
years.