aaamusic | On 18, Jun 2010

Hailing from Oxford, newcomers The Good Gods! are one of 2010s most intriguing new acts. Fronted by the brilliantly named Tom Hatred (a man whose dulcet vocal tones you will have heard on the Noah & The Whale debut album, plus who has previously written songs for Emmy The Great), The Good Gods! are announcing their arrival on the music scene with one of the years oddest videos.

‘Lying On Our Bright Red Backs‘ sets the tone for summer Saturday afternoons. Building from a gentle introduction, the track gradually reaches a bass led crescendo, accompanied by Tom’s elegant
and instantly recognisable vocals:

“Will I ever get to see the sunshine? Or will I forever burn my back?”

Clearly influenced by the exploits of comic book demon Hellboy, the video makes for compulsive viewing, and contains some marvellously bemused looks from a family out for a quiet afternoon cycle.

Watch the video: